MARKETING EDUCATION
COURSE BLUEPRINT for 6626 STRATEGIC MARKETING
(Recommended hours of instruction: 135-180
Total Course Weight
100%
Unit A 36%
Marketing, Buying behavior, and marketing research
SM01.00
Understand the impact of marketing on society.
12%
SM01.01
Remember the key marketing terms and the marketing mix.
2%
SM01.02
Exemplify marketing philosophies and strategic planning.
3%
SM01.03
Understand social responsibility, ethics, and the external marketing environment.
4%
SM01.04
Exemplify customer relationship management.
3%
SM02.00
Apply procedures used in buying behavior.
13%
SM02.01
Understand consumer and business buying behavior.
5%
SM02.02
Apply procedures used to complete the consumer and business buying decision process.
3%
SM02.03
Understand market segmentation, targeting, and positioning and the impact on buying behavior.
5%
SM03.00
Apply procedures to manage marketing information.
11%
SM03.01
Understand marketing decision support systems.
3%
SM3.02
Apply procedures to research and use marketing information.
8%
Unit B 44%
SM04.00
Understand procedures to develop and manage products.
11%
SM04.01
Understand products, branding, and services marketing.
8%
SM04.02
Understand procedures for new product development and the product life cycle.
3%
SM05.00
Understand pricing procedures.
8%
SM05.01
Exemplify the concepts that determine price.
4%
SM05.02
Understand how to set a price for a product or service.
4%
SM06.00
Understand promotion.
25%
SM06.01
Understand marketing communications.
3%
SM06.02
Understand advertising, public relations, sales promotion, and personal selling.
22%
Unit C 20%
SM07.00
Understand marketing channels, supply chain management, and retail operations.
8%
SM07.01
Exemplify marketing channels and supply chain management.
5%
SM07.02
Classify retail operations.
3%
SM8.00
Understand global marketing.
12%
SM8.01
Understand global factors impacting companies.
6%
SM8.02
Understand global market entry strategies and the global marketing mix.
6%